THINK BUSINESS: Think << Connection >>
The ‘Customer‘ connection economy rewards value created by building relationships and creating connections, rather than building assets by industrialism.
This means the most valuable companies will connect buyer to seller, or consumer to content. If you don’t buy that argument, consider these facts:
Uber is the largest “taxi” company – yet they own no vehicles and excel at connecting riders with drivers.
AirBnB is the largest provider of accommodations – yet they own no real estate.
Facebook is the largest media company – yet they create no content.
Crowdfunding businesses like Kickstarter and IndiGoGo are expected to surpass venture capital for funding in 2016 – yet they have no funds to invest.
Pic: Delectable Rum & Raisin Bread Pudding, sprinkled with sweet raisins, topped and served with mouth-watering Rum sauce, (Gladstone Taylor) (C & C South Beach).